OD - Test Prioritization

	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	W
1	Hypothesis	Potential					Strength	Strength on Test pages
2	Hypothesis	View	Voice	Validated	Verified	Value	Hypothesis Strenght	Home	Category	Listing	PDP	Checkout 1	Checkout 2	Checkout 3
3	Lower cognitive load will increase conversion	Low	Low	7	Low	Low	18,0	High	Low	Low	Low	High	High	High
4	Higher self-efficacy will increase conversion	Low	Medium	0	Low	Low	5,0	Medium	Medium	Medium	Medium	Medium	High	High
5	Feed forward increases certainty and thereby conversion	High	Low	0	Low	Low	7,0	Low	Low	Low	Medium	Low	Low	Low
6	Giving small rewards throughout the process increases conversion	Medium	Medium	2	Low	Low	10,0	High	Medium	Medium	Medium	Medium	Medium	Medium
7	The implicit presence of others will increase conversion	High	High	6	High	Low	25,0	High	Low	Low	Low	High	High	High
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17	Experiment set-up								Potential	Impact	Power						Ease	Score
18	Hypothesis	Test Description	Test Name	Test page	Platform	Customer segment	Success Metric	Average Conversion Value	Hypothesis Strength	Page Strength	Weekly visitors	Conversion rate	Number of Test Variations	Minimum Detectable Effect	Estimated Runtime	Lift in 6 months	Estimated Level of Effort	Prioritization Score	Prioritization Rank
19	Feed forward increases certainty and thereby conversion	Replace prices with price rating symbols	Listing Price symbols	Listing	Desktop / Tablet	All visitors	Orders	$6,00	7	Low	80.000	2%	2	5%	3	€ 12.480	Medium	8,3	4,0	2%
20	The implicit presence of others will increase conversion	Add animated micro-interaction that displays percentage booked hostels	Checkout Scarcity	Checkout 1	Desktop / Tablet	All visitors	Orders	€ 90	25	High	40.000	3%	2	5%	3	€ 140.400	Medium	41,5	1,0	3%
21	Giving small rewards throughout the process increases conversion	Show list of other popular hostels below room options	PDP Popular hostels	PDP	Mobile	All visitors	Orders	€ 75	10	Medium	60.000	5%	2	5%	2	€ 292.500	High	15,0	3,0	5%
22	Feed forward increases certainty and thereby conversion	Display search form with all fields on pageload and empty fields	Home Form	Home	All	All visitors	Orders	€ 100	7	Low	10.000	5%	2	5%	8	€ 65.000	Low			5%
23	Higher self-efficacy will increase conversion	Form field in checkout green	Checkout Form	Checkout 2	All	All visitors	Orders	€ 100	5	High	30.000	10%	2	5%	2	€ 390.000	Low	19,5	2,0	11%
24	Lower cognitive load will increase conversion								18											0
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