1 | Conversion Camp 2017 | Big Room Max. 20 people | Room 14 Max. 10 people | Room 15 Max. 15 people | Room 16 Max. 25 people | Room 18 Max. 30 people | Lobby (no projector) | |
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2 | 11:00 - 11:25 Sessions round 1 | Ideas for Dating Marketplace KPI's - Arnout Hellemans | Challenge: how to make high converting and attractive landingpages - Philip van Slooten | How to give talks at (un)conferences - Guido Jansen & Ton Wesseling | ||||
3 | 11:35 - 12.00 Sessions round 2 | Display for Aquisition - Lucas Ertola | 1 full funnel dashboard - Peter (LeaseWeb) | CRO words for managers - what to use and what not to use - Ton Wesseling | ||||
4 | 12:10 - 12:35 Sessions round 3 | Evolutionairy algorithms applied to CRO - Jonathan Epstein (Sentient Ascend) | How does a good CRO testing person look like? - Marlies Wilms Floet | New sites & Re-designs - Omar / NightMonkey | ||||
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6 | 12:35 - 13:35 Lunch & board update | |||||||
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8 | 13:40 - 14:05 Sessions round 4 | Mobile First CRO strategy app web - Mariel + Joline / Wehkamp | Build awesome landingpages for NGO's - Martijn + Dennis | How to improve the effects of email news letters - Hans de Rooij / Dutch Diabetes Association | Effective Experiments - Guido / Euroflorist | |||
9 | 14:15 - 14:40 Sessions round 5 | Upper funnel testing ideas - Marlies Wilms Floet | How to create a multidisciplinary CRO-team (and get management support) - Rob Jokhorst / Aegon Nederland | How to convert a Dropbox Business proposition? - Jan Willem / Digitell | Continuous Learning? - Benjamin | |||
10 | 14:50 - 15:15 Sessions round 6 | How to get emails - Omer / Find Hotel | Alerts - Nilolas Lierman / Multiminds | How to set up Personalisation with personalisation tools - Philip van Slooten | Why I quit my CRO job and you might too - Guido Jansen | |||
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12 | 15:15 - 15:45 Break & board update | |||||||
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14 | 15:45 - 16:10 Sessions round 7 | How to get traction - Nicolas | Our experience with Sentient AI - Guido / Euroflorist | Time well spend: how to measure - Marlies Wilms Floet / De Nieuwe Zaak | CRO Squad team (What is the perfect cRO job?) - Denise Visser / Bol.com | |||
15 | 16:20 - 16:45 Sessions round 8 | Making Social Innovation as cool as bying arganic - Olivia d'Orsi Junqueira | How to 'prove' the monetary value of your A/B tests - Guido Jansen | 3 steps to double income (freelance / agency) - Nils | CRO Confessions with shots - Ton Wesseling | |||
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17 | 16:50 Thank you & Wrap up | Thank you & wrap up |